Jaguar extends association with English cricket online through Sponsorship of official ECB channel on ePlayer
21st June, 2011
Tuesday 21st June, 2011, London: Global media network Mindshare and luxury UK car brand Jaguar have announced a deal that will see the premium automotive brand appear as the exclusive sponsor on the official ECB channel on ePlayer – the world’s largest sports VOD network.
The deal which runs until November will see a Jaguar and ECB co-branded header, a Jaguar sponsorship bumper and pre-rolls all running in perfect unison. The ECB channel on ePlayer shows match day highlights of tests, ODI and T20 internationals including the current Sri Lanka series and upcoming India series, where interest is likely to be high following England’s successful defence of the Ashes and India’s standing as the number one test playing nation.
ePlayer is owned and operated by sports media company PERFORM and sits on over 300 UK publisher websites including the Daily Mail and the Daily Telegraph, streaming the best official news and highlights from the world of sport to over 19 million (Omniture: May 2011) unique UK sports fans every month.
Jenny Smith, Sports Brand Partners Manager at Jaguar commented: “ePlayer provides us with an official platform to reach an extended audience through some of the best UK publisher websites and is very much a natural progression of our current association with English cricket.”
Chris Daines, Exchange Operations Director at Mindshare commented: “Jaguar is a premium brand and the partnership with ePlayer not only provides association with the some of the best cricket content available online, consumed in some of the best and well lit online publisher environments but also an extended online and cricket savvy audience.”
Jamie Wilson, UK Managing Director at PERFORM said: “We’re delighted to be partnering with Jaguar. VOD is a massively growing area and it’s great that such a prestigious brand recognises this. We pride ourselves on the quality of our content and the reach of our network which is a very attractive proposition for brands who want to reach and engage with sports fans.”
Notes to Editors
For further information about PERFORM
Kim Parker, Head of PR & Marketing, PERFORM – firstname.lastname@example.org – +44 (0) 7908 522 181
ePlayer is one of the world’s largest premium sport VOD broadcasters with 400+ publishers in 13 territories, offering advertisers the ability to reach and engage a global audience in excess of 65 million every month.
The power of ePlayer is driven by the synergy between premium content, embeddable video technology and a distribution model which, when combined, provides opportunities for global advertisers. ePlayer is owned, operated and sold by digital sports specialists PERFORM.
PERFORM is a market leader in the commercialisation of multimedia sports content across internet-enabled digital platforms. Through production, technical and commercial solutions, PERFORM powers digital channels that distribute content in a number of forms – video, editorial, audio and data – across multiple platforms, to millions of sport fans around the world.