PERFORM and SEASON Break New Ground with Total College Sports Launch
1st November, 2011
New York, Tuesday 1st November, 2011 – International digital sports media business PERFORM, and SEASON, the US based digital sports sponsorship and advertising platform backed by the ownership group of the Chicago White Sox, have today announced a partnership that will see the launch of Total College Sports, a dynamic new college sports network made specifically for digital distribution.
Rights have been secured for college football and men’s basketball from the SEC, Big 12, ACC Conferences and for the 2011-12 season for the Pac-12 Conference. The highlights will be accompanied by a first class slate of regularly scheduled programming with a full studio based team anchored by Melanie Collins and supported by ex-NFL stars Sean Salisbury and Lavar Arrington, providing in depth analysis, opinion, debate and interactive programming, all brought together under the Total College Sports (TCS) brand.
Total College Sports is a series of daily short form video programs designed for the digital age and distributed to connected audiences via local media websites and national sports and media portals. Total College Sports will also be available as a channel on ePlayer, PERFORM’s sports VOD broadcast platform and part of the SEASON network that launched in 2010 and currently sits on over 250 websites in the US, streaming the best in American sports including MLB, NBA, NHL, MLS, NASCAR, PGA Tour, WTA, ATP and UFC highlights.
Juan Delgado, Managing Director of PERFORM North America commented: “Total College Sports addresses a huge niche in the market. Currently, there are no services out there that recognize the popularity of college football and basketball, and the reality of how the digital generation is consuming content. This is why we created Total College Sports – the first real college sports network for the digital age.”
Rich Routman, Executive Vice President, SEASON, added: “By combining broad Total College Sports original programming with localized highlights and editorial content, we are providing a very exciting proposition for both national and regional content distributors, as well as brands looking to associate themselves with the best in college sports. Fans don’t want to sit and watch linear programming to catch up on missed games, they want timely, high quality, relevant content with credible analysis that they can access where and when it suits them.”
“PERFORM and SEASON are creating an innovative network for all college sports fans,” commented Total College Sports analyst Sean Salisbury. “Total College Sports is made for today’s online college sports fan – the programming is short, fun, insightful and packed with exclusive highlights and content.”
Find out more at www.totalcollegesports.tv
Contact
Kim Parker, Head of PR & Marketing
Tel : +44 (0)7908 522 181
Mail : kim.parker@performgroup.com
