PERFORM grows its online sports audience in UK, according to comScore
28th July, 2011
London, 28th July 2011 – comScore, the global source of digital market intelligence has released its Video Metrix and Media Metrix figures for June 2011, which have highlighted digital sport group PERFORM’s dominance in sports video and growth in reaching UK audiences.
Video Metrix, comScore’s online video measurement service, confirmed that PERFORM attracted most UK sport video viewers, reaching 5.2m of the 6.6m unique sports video audience, marking a growth of 82% over the past ten months*. This puts PERFORM Sports at number one for videos viewed and reach in the sports category with ESPN in 2nd reaching 218,000, Turner-SI Digital in 3rd with 182,000 and Yahoo! Sports in 12th with 54,000 viewers.
PERFORM own and operate ePlayer, the world’s largest digital sports VOD broadcaster, which syndicates official premium sports video highlights and news including ECB cricket, Aviva Premiership rugby, European and International club football, ATP and WTA Tennis, IAAF Athletics and much more, to over 400 newspaper and publisher sites in the UK including the Daily Mail and Daily Telegraph.
To accompany the video data, comScore’s June Media Metrix data shows that PERFORM’s Sport display network (Perform Sports Network**) is a leading player in display sport, reaching 5.8m unique users. PERFORM owns Goal.com the biggest football website in the world (Google Analytics) and represents ad sales on sport websites such as Premierleague.com and the official sites of Aston Villa, West Ham, Fulham, Everton, Newcastle, Portsmouth, Celtic and Rangers, Lancashire CCC and Somerset CCC, Northampton Saints RFC, Wasps RFC and Saracens RFC.
Jamie Wilson, Managing Director of PERFORM Media Sales commented: “We have been working extremely hard to develop both our video and display sport offerings to ensure we provide brands not only reach but also association with some of the best and most relevant sports content available online. There’s no doubt the appetite for video online is growing massively and we are really in a position to capitalize on this growth to help our clients reach an engaged male demographic.”
About PERFORM Media Sales
PERFORM Media Sales is the advertising sales division of PERFORM, the world leader at broadcasting and commercialising sport in digital media. PERFORM Media Sales represents a number of premium online video and display sports properties that include:
-Video – ePlayer one of the world’s largest premium sport VOD broadcasters. Owned and operated by PERFORM, ePlayer streams sports highlights across a growing network of 400+ publishers and enables advertisers to reach and engage a global audience in excess of 46m every month.
-Display – PERFORM own Goal.com, the largest football website in the world and represent the display advertising sales across a range of official and unofficial sports websites.
ePlayer is one of the world’s largest premium sport VOD broadcasters with 400+ publishers in 13 territories, offering advertisers the ability to reach and engage a global audience in excess of 65 million every month.
The power of ePlayer is driven by the synergy between premium content, embeddable video technology and a distribution model which, when combined, provides opportunities for global advertisers. ePlayer is owned, operated and sold by digital sports specialists PERFORM.
About PERFORM Group Plc
PERFORM is a market leader in the commercialisation of multimedia sports content across internet-enabled digital platforms. Through production, technical and commercial solutions, PERFORM powers digital channels that distribute content in a number of forms – video, editorial, audio and data – across multiple platforms, to millions of sport fans around the world.
Kim Parker, Head of PR & Marketing
Tel: +44 (0)7908 522 181